dial package redesign

Research and study of Dial's bar soap. The redesign aims to appeal more to the targeted audience and brand's mission as well as values. The designed booklet summarizes the research and supports the design changes. 

Front of the Package

Back of the Package

The goal of this redesign was to have more of an appeal to the target audience, as well as better legibilty, clarity, and conveinence. To do this, a much more organic and earthy feel was given to the package. Features such as a simplified logo, leaf-shaped QR code, and the clear cut-out also reinforce the goals of the design. 

View the design brief going mored.hi  into the process here. 

let's work together! 

contact me.

kyliehalliburton.design@gmail.com